Mainstreaming Digital Skills in Zimbabwe

The commitment aims to provide Digital Marketing and Graphics Design Skills Training for 1,000 unemployed youths. The Program will be run for six months covering key areas required for young people to implement and earn an income. The Project will start in Zimbabwe and be expanded to Zambia and South Africa. The Lead entity is TofaraOnline, a self-funded organization that empowers MSMEs, women, and youths to embrace digital marketing and Emerging Technologies for business and career development.

This commitment is part of:

Digital Skills for Decent Jobs for Youth


TofaraOnline: Digital Marketing and Innovation Consulting Trust Youth organization, civil society, non-governmental, non-profit organization

Technical assistance, expertise and implementation


  • Loveness Nleya


    Technical assistance, expertise and implementation

Sustainable Development Goals & targets

  • 4.3 By 2030, ensure equal access for all women and men to affordable and quality technical, vocational and tertiary education, including university
  • 4.4 By 2030, substantially increase the number of youth and adults who have relevant skills, including technical and vocational skills, for employment, decent jobs and entrepreneurship
  • 4.5 By 2030, eliminate gender disparities in education and ensure equal access to all levels of education and vocational training for the vulnerable, including persons with disabilities, indigenous peoples and children in vulnerable situations
  • 5.1 End all forms of discrimination against all women and girls everywhere
  • 5.5 Ensure women's full and effective participation and equal opportunities for leadership at all levels of decision-making in political, economic and public life
  • 5.b Enhance the use of enabling technology, in particular information and communications technology, to promote the empowerment of women
  • 8.2 Achieve higher levels of economic productivity through diversification, technological upgrading and innovation, including through a focus on high-value added and labour-intensive sectors
  • 8.5 By 2030, achieve full and productive employment and decent work for all women and men, including for young people and persons with disabilities, and equal pay for work of equal value
  • 8.6 By 2020, substantially reduce the proportion of youth not in employment, education or training
  • 17.7 Promote the development, transfer, dissemination and diffusion of environmentally sound technologies to developing countries on favourable terms, including on concessional and preferential terms, as mutually agreed
  • 17.9 Enhance international support for implementing effective and targeted capacity-building in developing countries to support national plans to implement all the Sustainable Development Goals, including through North-South, South-South and triangular cooperation
  • 17.16 Enhance the Global Partnership for Sustainable Development, complemented by multi-stakeholder partnerships that mobilize and share knowledge, expertise, technology and financial resources, to support the achievement of the Sustainable Development Goals in all countries, in particular developing countries
  • 17.17 Encourage and promote effective public, public-private and civil society partnerships, building on the experience and resourcing strategies of partnerships


Youth unemployment in Zimbabwe is a national crisis that demands urgent, innovative, and coordinated action. Young people from colleges and universities are often excluded from the labour market due to stagnated economic growth, coupled with skills mismatches as well as other challenges. Our commitment will support young people who are not in employment, education, or training, especially the most vulnerable community members. The organization aims to enable and facilitate young people’s access to learning and decent employment opportunities by strengthening the effectiveness of digital skills development. The overall goal is productive participation by an increasing number of young people working in the digital economy. Training will be delivered online and physical workshops will also be organized to promote digital skills. The project will reach out to young women who have limited access to career guidance and digital skills.  Key areas of the commitment are:

  • Digital Marketing Training
  • Graphics Design
  • Digital Skills development
  • Incubation program

The target age group is young people between 20 years to 35 years.

Regarding commitment governance:

  1. Finances and accounting in line with the GAAP principles and best practices for financial management for Non-Profits.
  2. Selection of beneficiaries will be conducted for all potential beneficiaries focusing on youth in urban areas with basic literacy skills and with potential to adopt digital skills.

The commitment aims to offer mentorship and coaching to all students for starting online work. The training will equip youth with the digital skills  demanded by employers in the digital economy.

Deliverables and links to SDG targets

  • 1,000 young people trained in relevant skills, including technical and vocational skills, ICT skills and soft skills

    4.4 By 2030, substantially increase the number of youth and adults who have relevant skills, including technical and vocational skills, for employment, decent jobs and entrepreneurship

    Digital Marketing and Graphics Design Training will be provided to young people, for young people to start their career by creating graphics for organizations and individuals and support in social media management for companies.

    BY: Aug 2022





USD 25,000

Estimated total value of the commitment


young people to benefit directly from this commitment

Target: Only young people 20-24, 25-29, 30-35

  • Young people in urban areas
  • Young women
  • Youth with disabilities
  • Graduates of second-level education and students in third-level education or beyond


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