TofaraOnline commits to empowering 1,000 aspirational youth with Digital Marketing in Zimbabwe

TofaraOnline, a Digital Marketing and Innovation Consulting Trust based in Zimbabwe, has joined the Global Initiative on Decent Jobs For Youth boosting action around priority areas of ‘Digital Skills for youth’ and ‘Youth entrepreneurship and self-employment’.

TofaraOnline, works to empower youths including young entrepreneurs from MSMEs (Micro, Small and Middle-sized Enterprises) and young women and other young people to embrace digital marketing and emerging technologies for business and career development.

Their commitment focuses on providing digital marketing and graphics design skills training for 1.000 unemployed young people between the ages of 20 to 35, with a special focus on women. The overall goal is to increase the number of young people working in the digital economy and facilitate their access to learning about decent job opportunities by strengthening their digital skills development.

Through online and physical workshop, TofaraOnline will provide training, coaching, and mentorship on digital skills for young people so they can create their own employment and become tech-driven entrepreneurs who leverage digital marketing and innovation. The Program will start in Zimbabwe which will last six months to then be expanded to Zambia and South Africa.

TofaraOnline will contribute to the UN Sustainable Development Goals SDG4 (Quality education) SDG5 (Gender Equality) and SDG8 (Decent work and economic growth) through its commitment.


The Global Initiative on Decent Jobs for Youth and the 2030 Agenda for Sustainable Development

Decent Jobs for Youth was launched in 2016 as a UN system-wide effort, focusing on the youth employment challenge that is central to the 2030 Agenda for Sustainable Development. It has emerged as a global, multi-stakeholder initiative that brings together governments, social partners, the private sector, youth and civil society organizations, and others. They work together to share knowledge, leverage resources and take action at country and regional level, to support young people in accessing decent work and productive employment worldwide. 

For more information, please contact:

Tafora Lindsay Chokera: CEO and Founder, TofaraOnline,

Loveness Nleya: Digital Strategist and Consultant, Loveness Nleya,

Global Initiative on Decent Jobs for Youth:


  • TofaraOnline : Digital Marketing and Innovation Consulting Trust


Published Date

31 October 2022